Everyone wants to achieve better search rankings. Google’s search engine uses a variety of methods to determine which pages are displayed first in the results their exact formula is a secret, but there are always a few things you can do to improve your rank in Google search results.
This article provides some tips on how you can improve the position of your site in the search engine results on Google.
A keyword phrase is the words you think someone is most likely to put into a search engine to find your content – basically what you think the subject of your page would be according to Google.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.
2. Title Tag.
Give your pages a descriptive name with the <title> attribute. Google often displays search results as a link using the Web page’s title, so write it like you want it to be read. These tags tell search spiders and users what your page is about. Google only displays between 50 – 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front.
By title, mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like “New Document”, remember to change it to some meaningful texts with your keywords inside to reap the benefit of this feature. Otherwise, your site will only feature in the search results when someone looks for “New Document”.
3. Use Alt tags.
If you are placing images on your website without bothering to place ALT text, now is a good time to add them. An “ALT text” (or alternate text) is just a way of putting a brief description (using words) of what your picture shows.
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
4. Metadata Keyword.
Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”
5. Use Links in website
One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website. Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords. Rather than saying, “click here to learn more about SEO” you should say: Read more about Search Engine Optimization (SEO).